EA Signs helps Share Haulage with their Truck Graphics

Project Overview:

Share Haulage a prominent logistics and transportation company, approached EA Signs to help create consistent vehicle graphics for their fleet of trucks. The objective was to establish a unified look across all their vehicles while incorporating the sponsorship of Our Jay Foundation—an organization dedicated to promoting the availability of publicly accessible automated external defibrillators (AEDs). The project involved meticulous planning, surveying, and installation to ensure a seamless application of graphics to the truck cabs.

Client’s Objectives:

1. Consistent Branding: Develop a unified visual identity for all trucks in the fleet to reinforce Share Haulage brand image and professionalism.
2. Sponsorship Awareness: Prominently display the Our Jay Foundation logo and message on each truck to raise awareness of the organization’s mission and the importance of publicly accessible AEDs.
3. Attention-Grabbing Design: Create visually striking graphics that capture attention and leave a lasting impression on viewers across the United Kingdom.
4. Accurate Installation: Ensure precise measurements and fitting of the graphics to all truck cabs, taking into account the various sizes and models in the fleet.
5. Client Satisfaction: Deliver exceptional results that exceed the client’s expectations and contribute to their overall satisfaction.

Our Approach:

1. Detailed Surveying: Our team conducted thorough surveys of all truck cabs in Share Haulage fleet, capturing precise measurements and identifying any unique features or challenges for graphic application.
2. Conceptualization and Design: Leveraging the client’s branding guidelines and the Our Jay Foundation’s logo, we developed several design concepts that integrated both elements cohesively. The goal was to create an attention-grabbing design while maintaining the professionalism associated with a haulage company.
3. Client Collaboration: We collaborated closely with Share Haulage to gather their feedback on the design concepts, incorporating their suggestions and ensuring the graphics accurately reflected their vision and brand identity.
4. Final Design Approval: Once the design was finalized, we obtained the client’s approval, ensuring they were satisfied with the representation of both their company and the Our Jay Foundation on the trucks.
5. Professional Installation: Our skilled technicians meticulously installed the graphics over a weekend while all the trucks were at the Share Haulage base. We paid careful attention to alignment and ensured a seamless and professional finish.
6. Quality Assurance: Following the installation, we conducted a comprehensive quality check to verify the accuracy of the graphics’ placement, their adherence, and overall visual impact.

Results and Benefits:

1. Unified Brand Image: The consistent vehicle graphics across Share Haulage fleet successfully established a unified brand image, contributing to their professionalism and credibility in the logistics industry.
2. Sponsorship Awareness: The prominent display of the Our Jay Foundation’s logo and message on both sides of the trucks significantly raised awareness of the organization’s mission to increase access to AEDs. The graphics served as a visual reminder to viewers across the United Kingdom.
3. Increased Exposure: The eye-catching design of the vehicle graphics captured attention wherever the trucks travelled, leading to increased exposure and brand recognition for Share Haulage and the Our Jay Foundation.
4. Client Satisfaction: Share Haulage expressed their delight with the final result, emphasizing that the graphics successfully represented their brand while bringing attention to their sponsorship. The collaboration and attention to detail during the surveying and installation processes contributed to their overall satisfaction.
5. Positive Public Reception: The brightly colored graphics and the Our Jay Foundation’s logo generated positive feedback from the public. We all hope the visuals spark curiosity and conversations about the importance of accessible AEDs, effectively supporting the foundation’s awareness-raising efforts.